Until a few years ago, I didn’t know there was such a thing as ‘French kids fashion’ that distinguished it from other clothing styles. Then I had kids and got given a few items of clothing by French friends and family and boy is it different. To clarify, I dress my girls in cheap and cheerful British clothes that are lovely. But the clothes I got from France… Wow, they were stunning and the style was quite different – as were the prices! But if you can afford to spend money on a new wardrobe for your kids every time they have a growth spurt, you might want to check out the list of websites below and feast your eyes on the gorgeous items (and not only kids’ fashion, but also accessories, toys and gifts).
Generally speaking, whilst you can of course find kids clothes in supermarkets, kids clothing seems to be a bit more upmarket. The following two sites also sell adult fashion, shoes and homeware (a bit like Next in the UK).
- La Redoute is possibly the most well-known of French brands; they have a UK site and a US site.
- Les Trois Suisses: these guys apparently aren’t bothered about selling outside France and Switzerland, as is their right of course.
The following four brands are quintessential France:
- Petit-Bateau: these guys have a classic French style, and are home to the iconic yellow waxed raincoat and the Breton navy and white stripes.
- Vertbaudet sells classic French clothes of excellent quality. One of the things I most like about French kids shops is that they use the full range of colours for both girls and boys. They have a US site and a UK site.
- Sergent-major is another well-known kids clothing brand, as is
- Jacadi, who currently have a kids collection called ‘Parisien chic‘
These next few are smaller, lesser-known brands, with their own original style:
- Gaspard et Zoë is particularly quirky and original
- La Queue du Chat is organic and fair trade, and so gorgeous
- French Blossom caters for the whole family and the home, and gathers French designers in one market place with very original results.
- Catimini also has a wide range of children’s clothing.
French newborn vests stand apart in that they tend to close at the front kimono-style with pressure buttons, unlike older-baby versions, which just have buttons between the legs.
French stores and designers also do this thing where they create members-only websites to access special deals on small retailers. Tendre Deal is such a site. There is no static online shop that you can access all the time, instead, independent brands are introduced within a limited-time window at reduced prices before closing and moving on to the next.
Orchestra is another member-only shop. I was gifted a dress from that shop and it was of exceptional quality and definitely different from my girls’ regular clothes.
For more kids clothing websites, you can visit this place.